Why Advertise on Talk Radio……

1) Talk Radio is information radio. Talk radio is not limited by simply filling gaps between music to convey sponsor's messages. Advertisers form an integral part of the show and are appreciated by the listeners.

2) Talk Radio attracts listener loyalty. People listen for longer periods of time, which means fewer commercials are required to generate frequency of exposure. This leads to awareness and familiarity, which develops trust. This trust then turns to purchase intention.

3) Talk Radio is foreground and intrusive. People listen more attentively with the intent to gather information. When your message is aired, listeners are also gathering information about your business.

4) Talk Radio is selective. It has the ability to contact a mass audience or pinpoint a specific consumer group.

5) Your message is on a completely different platform when you use talk radio: Your message is in an environment people enjoy listening to, and it is something they trust, something they believe in, something they have a common interest in, something they are passionate about. When your message is presented in this environment it is accepted differently than other forms of advertising -it is more welcome, it is perceived as a recommendation, it is nonthreatening, it is suggestive-it is powerful!

6) Schedule a free consultation and use the power of Talk Radio to grow your business!

OTHER FACTS ABOUT TALK RADIO:

1) The latest radio format study from Scarborough Research, the nation's leader in local, regional and national consumer information, indicates that almost a quarter (22 percent) of American adults 18+ listen to News/Talk radio.

2) The study also reveals better-educated and affluent individuals are more likely to be News/Talk radio listeners. Over half (52 percent) of listeners are white-collar workers. Individuals with postgraduate degrees are 82 percent more likely to tune in than the market average, and 37 percent of people who have a household income of $250,000 or more listen to the News/Talk radio format.

3) Over 80 percent of News/Talk radio listeners own their residence: Listeners who own a second home are over a third (34 percent) more likely to tune in. In addition, over half (53 percent) of News/Talk listeners have used a Gold or Platinum credit card in the past three months.

4) Investing is an important trait for News/Talk radio listeners. Close to half (45 percent) have invested in a mutual fund, and News/Talk listeners are 48 percent more likely to use a full-service or discount broker. Long-term investments rank high among News/Talk radio listeners. Twenty-nine percent have an Individual Retirement Account (IRA), and listeners are almost three-quarters (74 percent) more likely to have invested in a Keogh plan.

5) News/Talk radio listeners like to stay active. Close to two-thirds (63 percent) walk for exercise while over half (53 percent) enjoy gardening. Other leisure activities that rank high among News/Talk radio listeners are swimming (35 percent), photography (28 percent) and bicycling (26 percent). The study also found that adults who enjoy antiquing are 80 percent more likely to listen to News/Talk radio.