Why Radio Works…..

1) Radio is Affordable -- when you compare spot to spot, radio tends to be one of the least expensive media out there. However, one spot isn’t going to do it. The affordability of radio allows you to develop a campaign with frequency and therefore build equity with your audience.

2) Radio is Psychological, People tend to buy from people and businesses they know and trust. If you voice the commercials yourself -- hearing your voice makes people feel like they "know" you. (Hence the popularity of audio on Web sites. In fact, marketing gurus claim just by adding audio to a site substantially increases how many people buy.) Personality endorsements are another effective way to build trust with your audience.

3) Speed -- you can get your commercial up and running in no time.

4) Radio listeners are loyal -- listeners choose stations based on the music or shows they like and they tend to be quite loyal to that station. If you know what your customers enjoy listening to, it's an excellent way to reach them.

5) Radio is a good support medium -- radio works really well when paired with other marketing mediums (like print, direct mail or television).

6) The beauty of radio is that it is very targeted. There are several different formats that are programmed to attract a certain type of person or consumer. Matching your product or service to the station(s) that attract the consumers you are trying to reach is very possible. The San Francisco market has over 90 radio station signals - one or more of those stations is going to have the right format that attracts the consumers your company wants to reach.

7) Radio is theater of the mind - No matter your product or service, radio will provide stunning visuals and incredible descriptions that cannot be replicated in print or in video. In the print medium, what you see is what you get, but radio allows the target consumer to paint their own ideal picture of how they will experience your product or service.

8) Radio works when you deliver the right message, to the right audience the right number of times.

9) Lastly, its not really about whether radio advertising works or not. The fact is that radio advertising has worked for many companies for many years. So, its about how to make radio advertising work for you, by choosing the right message or creative idea and delivering it to the right audience the right number of times!

Radio can work for your business too.  Take the first step to the success of your next marketing campaign and schedule a free consultation today.